Star India�۪s Channel V has made the much-awaited transition into a 24 hours music channel this August, continuing with its legacy. With this, Channel V promises to introduce the Indian youth to the future of music entertainment in India where content will be curated for visual delight. The programming will focus on music videos that not only sound good but look good as well, presenting them in the most clutter free environment offering its viewers a great viewing experience.
Hemal Jhaveri, who handles Star India’s Hindi movie channels, will give an extra responsibility to turn around the fortunes of Channel V. He said, ���Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. Last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”
The new logo and channel packaging have been created by the in-house design team. In a beautiful mix of the real world meets contemporary digital design. The origami-inspired logo manages to create a distinct, youthful and approachable form that connects perfectly with today�۪s youth. The packaging is bold, vibrant, yet simple while building upon the ��V�۪ form.
Along with a new look and programming, Channel V will also launch a high decibel 360 marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this the channel will also participate in some exciting on ground activities to tap into young audiences at major youth hangouts across key metros.