Harper Collins India has announced the launch of Dr Subhash Chandra’s autobiography, which will be launched at the ��ZEE Jaipur Literature Festival�۪ on 21st January 2016.
The book called ‘The Z Factor – My Journey as the Wrong Man at the Right Time’ will play homepage to the business tycoon, who set up the Essel Group and ZEE Network.
Subhash Chandra: The background
Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper.
Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.
Always a risk-taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India�۪s first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment.
Several gutsy initiatives followed, though not all of them were successful. Chandra�۪s attempts to launch satellite telephony and a cricket league came a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities.
This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age twenty with seventeen rupees in his pocket. Today, he has a net worth of $6.3 billion and annual group revenues of in excess of $3 billion.
The book has been written by Pranjal Sharma, who has been in print, digital and TV media for twenty-five years. He has led teams at India Today Group and CNBC Network 18, and was founding executive editor of Bloomberg TV in India. He currently writes for Businessworld and hosts a show for ZEE Business.