Red Chillies Entertainments has announced the release of its blockbuster ‘Happy New Year’ available for the international fans to view directly online.
The Direct-To-Fan model of release of any content has been so far used for the music industry internationally. HNY is the first commercial film, worldwide, to release on the DTF model which is being considered the future of films globally. ���We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer – Happy New Year, directly to our fans through Online streaming for the first time ever !� shares Venky Mysore, CEO RCE.
This is the first time, any film after the theatrical release, will now release on the digital platform. While the traditional distribution markets like India and China enjoy a wide release of a Hindi film, DTF will release in other countries, barring these two traditional ones, to reach the most unconventional distribution markets.
The film will be available on Happy New Year�۪s website to be viewed by the fans worldwide. At a minimum price the film can be viewed and the best part is that it can be watched on computer, phone or any other digital device as long as fans have a very basic internet connection.