The National Commission for Protection of Child Rights (NCPCR) has drawn up new guidelines to prevent exploitation of children participating in Indian TV shows and advertisements.

The new guidelines include a child can only work in one TV show at a time and not work for more than one shift every day, with a break every hour. Furthermore, to avoid missing school, children will prohibited to shoot during weekdays.

And it’s now mandatory for one of the parents or a known person (authorised by the parents) to be with the child actor/participant all the time during shooting hours.

Though the panel has not come up with an age stipulation, the guidelines do prohibit infants less than three months old from participating in shows ‘except in programmes promoting breast feeding or immunisation’.

The suggestions, a first in the country, have come in wake of the NCPCR receiving several complaints regarding television shows.

The NCPCR is yet to formally publicise these guidelines or inform the state governments.

“The channel has not received NCPCR guidelines as yet. Moreover, we follow the guidelines pertaining to children strictly,” said the channel spokesperson of ZEE.