GPM360 has announced the launch of 360 Media Sales, a dedicated television and Video-On-Demand sales house.
The new company already boasts of signing up contracts with 32 of the 34 UK Asian TV channels on Freeview, Sky and Virgin Media. In a statement, the company said that it will allow GPM360’s original business to focus on Out of Home TV and Events in the Sports, Music and Film sectors.
Kevin Bennett has been promoted to Group MD and will lead the new company along with new appointment Alex Forbes as Group Sales Director who brings with him a wealth of knowledge in ethnic sales as well as a highly experienced sales team. The team start selling from January 2021 with a range of spot and sponsorship opportunities available.
Jill Lee, CEO said, “We are delighted to announce the launch of 360 Media Sales, which will allow us to better service the independent TV channels. The Black Lives Matters campaign and growth of ethnic channels and communities in the UK makes it an exciting time to build this business and there was clearly room for a new dynamic focused independent TV Sales House in the UK and we look forward to welcoming new channels to our portfolio.”
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