IMAX Corporation today announced that Excel Entertainment’s highly anticipated film ‘Gold’, starring superstar Akshay Kumar, will be digitally re-mastered in the immersive IMAX format and released in IMAX® theatres in India and select international markets beginning 15th August 2018.
‘Gold’ is a sports drama inspired by real events during the 1948 Summer Olympics when India, as a free nation, won its first Olympic Gold Medal in field hockey. Akshay Kumar, the mega star of the Indian film industry, plays the lead role in the film which also stars Mouni Roy, Kunal Kapoor, Amit Sadh, Vineet Kumar Singh and Sunny Kaushal in essential roles. Marking its release during this year’s Independence Day weekend, ‘Gold’ has already created a lot of buzz amongst the audiences. The film is directed by the renowned screenwriter and director Reema Kagti.
“There’s increased demand among moviegoers across India to experience the biggest Indian blockbusters in the world’s most immersive film experience – IMAX,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “With Gold, we are excited to team up with Reema Kagti and our partners Farhan Akhtar and Ritesh Sidhwani at Excel Entertainment and Zee Studios to bring this incredible story to life. With the clearest picture on the largest screens, IMAX audiences in India and around the world will be able to relive this historic event like never before.”
“A major factor for the wide appeal of a film like Gold is the scale and grandeur. So it is very exciting that Gold will be releasing in the IMAX format, which best showcases this and gives the viewer a greater experience” added Ritesh Sidhwani.
Reema Kagti commented, “It’s very exciting that Gold will be releasing in the IMAX format. It offers such a majestic experience! The film has been shot at such great scale and in IMAX, the experience will only be further enhanced.”
The IMAX release of ‘Gold’ will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.