Popular Pakistani entertainment channel, Geo TV, will turn free-to-air from mid-December, according to industry speculation.
Geo TV is expected to join the likes of Prime TV and Hum TV Europe, by becoming the latest free Urdu channel on the satellite platform.
Geo Network already has its sister channels, Geo News and Geo Tez available free in the UK market.
Geo TV will go free-to-air from Monday 15th December on Sky channel 807. It also will ultimately sign up to BARB for official viewership ratings.
An official announcement from Geo Network is expected soon.