Pakistan’s news and entertainment channel Geo TV can finally be accessed via Sky Digital in the UK. It has launched today on Sky EPG 838.

The channel had been testing on several occassions off the Sky EPG since last September. There were mixed reports from Geo TV who declined to comment on the channel’s UK launch.

Geo TV started broadcasting in Pakistan in 2002 and became the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market.

“It will highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment. Geo will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues.GEO will provide entertainment audiences can relate to, thereby creating viewer loyalty and response.”

Geo TV is currently free in the UK but is expected to turn into a subscription channel later this year.