Geo Tez has become the latest Pakistani news channel that has signed up with audience measuring body, BARB.
As of this week, the rapid breaking news channel will be available on the ratings system in the UK. It joins sister channel, Geo News, which sits behind ARY News in the pecking order of most watched Pakistani news channels in the UK.
Geo Tez only launched last year, replacing the network’s music channel, Aag. It has fast become a popular choice amongst the news channels for its innovative presentation in breaking news.
It will be interesting to see how the channel performs in the ratings in a market where ARY News has been dominating the South Asian news genre. It will contend with Geo News, SAMAA TV, Aaj Tak, NDTV 24×7, News18 India and PTV Global.
Recently, Geo TV has been embroiled in controversy after showing alleged blasphemous and allegations by its news channel that the country۪s spy agency, Inter Services Intelligence, had orchestrated the attack on journalist Hamid Mir in Karachi in April.