Geo Tez has decided to part ways from its deal from UK audience measuring body, BARB, just a couple of weeks since it signed up.
According to Kantar Media, BARB will no longer report official viewing data for the Pakistani news channel effective Monday 23rd June.
In the first lot of data officially measured by BARB, Geo Tez was ahead of Geo News with a weekly reach of 201,000 viewers – according to data for week ending Sunday 15th June.
It is strange for a channel to leave BARB after just a short period. It will be interesting to see what the channel has in store for such a decision to be have made. Flagship service, Geo News will continue to be monitored by BARB.