Pakistani news channel, Geo News, will remain a free-to-air channel and will get its audience officially measured after signing a deal with BARB.
Geo News has been free since the Pakistan elections. Geo Network also launched new channel Geo Tez replacing Aag TV around the same time. Previously, Geo News was bundled up with Geo UK (entertainment) and the now defunct Aag TV, however, now Geo UK is sold as an individual channel, while both Geo News and Geo Tez have become free-to-air.
Geo News joins the likes of ARY Digital, Aaj Tak and News18 India all of which have their audience officially measured by BARB. Indian news channel, ABP News will also be next to go BARB the way.
Geo News’ first official viewing data will be made available post Monday 2nd September.
At the time of filing this article, BizAsia was awaiting a response from Geo Network.