Twentieth Century Fox has set up an Asian unit specialising in local production, starting with India, becoming the latest Hollywood studio to venture into Bollywood movies.

The new studio will take the form of a joint venture with the Asian satellite broadcaster STAR called Fox STAR Studios.

Both companies are units of media mogul Rupert Murdoch’s News Corp.

Fox Star Studios will start out making Bollywood, or Hindi-language movies, and films in other regional Indian dialects, with STAR India president for strategy and corporate development Vijay Singh heading up the Indian operation.

Mr Singh said the studio is in talks to produce traditional Bollywood films as well as become involved in emerging genres.