Footwear brand files petition against ‘Jolly LLB 2’ makers

When 2013’s ‘Jolly LLB’ hit the screens, it was surrounded by controversy. Now it seems its sequel ‘Jolly LLB 2’ is also the same even though it’s only the trailer that’s been unveiled. Reports state that footwear brand BATA haven’t taken kindly to the first trailer of the Akshay Kumar starrer.

News has it that the brand has sent a legal notice to Fox Star Studios India, executive producer Naren Kumar, directors Deepak Jacob, Amit Shah and Subhash Kapoor, and actors Annu Kapoor and Kumar. It accuses the film of putting their brand ‘‘in extremely bad taste’.

The brand’s petition reads as follows, according to Deccan Chronicle, “The dialogue is intended to convey that the brand BATA is adorned only by lower strata of society and one should feel humiliated if one wears BATA footwear, in fact the expression and reaction to such a dialogue by Akshay Kumar in the trailer shows that even the person to whom such a statement is hurled took the same extremely negatively and slapped Annu Kapoor in Open Court as if he has been severely abused in the dialogue or he has been hurled with deliberate effort to tarnish the brand image of Bata, “perhaps at the instance of some competitors of [Bata] whose products are promoted by Mr Akshay Kumar as a brand ambassador”.

It seems the film will need to fight a legal battle before its release.

Stay with BizAsiaLive.com for all the latest.