Sanjeev Kapoor’s FoodFood channel has launched in the USA market.
The channel, which launched in India in January 2011, is a joint venture venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision (TVPL), the television company owned Kapoor.
In the US, FoodFood is available on Dish channel 713 and DishWorld IPTV. The channel features Indian and global cuisines, fusion innovations and delicacies from across continents. Kapoor and his team will share popular shows like Sanjeev Kapoor�۪s Kitchen, Turban Tadka, Mummy Ka Magic and Health Mange More.
Among attendees at the launch were Consul General of India in New York Dnyaneshwar Mulay, Fox anchor Kelly Wright and Secaucus Mayor Mike Gonnelli.