In Focus: First week UK ratings of ‘IPKKND 3’ on Star Plus
After much hype, Star Plus launched the third season of its iconic show ‘Iss Pyaar Ko Kya Naam Doon’ with a new concept, change in star cast (except lead actor Barun Sobti) and a fresh new burst of energy. BizAsiaLive.com looks at UK viewing data for the first week of ‘Iss Pyaar Ko Kya Naam Doon – Season 3’.
Monday 3rd July 2017
83,600 viewers
Tuesday 4th July 2017
85,300 viewers
Wednesday 5th July 2017
104,100 viewers
Thursday 6th July 2017
87,500 viewers
Friday 7th July 2017
61,800 viewers
The show kicked off on Monday 3rd July with a respectable 83,600 viewers and picked up slightly on its second outing with 85,300 viewers. Mid-week Wednesday was by far the most successful night of the week for the show with 104,100 viewers. However, its audience dwindled on Thursday to 87,500 viewers and further on Friday to its lowest rating yet with 61,800 viewers. The decline on Thursday and Friday has certainly surprised many but it is expected to pick up next week.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.
