Colors will become the first Hindi entertainment channel to launch a new fiction post the coronavirus lockdown.
The broadcaster has announced the launch of ‘Ishq Mein Marjaawan’, starting on Monday 13th July.
Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she must first quench Kabir’s (played by Vishal Vashishtha) thirst for revenge before she unites with him. Mired in deceit and lies, ‘Ishq Mein Marjaawan’ will compel viewers to change perception of love.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Colors, we continue to live up to the promise of viewers first and the launch of Ishq Mein Marjaawan is an endeavor in the same direction. Having gone through multiple roadblocks owing to the pandemic, we are delighted to be back with a fresh new story. Romance and thrill are an unbeatable combination as they build a lot of intrigue and keep the audience at the edge of their seats. Ishq Mein Marjaawan is filled with drama, interesting plot twists, great performances and adds variety to our existing programming lineup.”
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18,said, “Ishq Mein Marjaawan has been a successful property and we wanted to emulate the success of the show through a new storyline and equally impactful characters. The show promises dynamic characters, thrill, and many hair-raising moments that will make you rethink the definition of love. We are convinced that viewers will once again fall in love with the characters and enjoy every moment of the suspense-filled journey.”
Mamta Y Patnaik, Producer, Inspire Films said, “We are delighted to be back with Colors to present to our viewers a fresh new romantic thriller. The beauty of the show as it is filled with multiple elements like revenge, mystery, heartbreak, deceit, and much more. It will test how far can our central characters Riddhima, Kabir, and Vansh can go for love and in doing so, how their lives will get entangled. The story is high on action and therefore we have roped in a great team to direct high octane stunts that will enhance the entertainment quotient of the show.”
Helly Shah who plays Riddhima said, “A thriller show was always on my bucket list and with Ek Baar Phir… Ishq Mein Marjawan, I am going to strike it off. My character is of a simple orphan girl who is trying to find her footing in Mumbai. Having craved for love and sense of belonging all her life, Riddhima’s sole dream is to find love and marry the person. Completed besotted by Kabir, Riddhima not only starts falling in love with him but also in his trap that changes her life forever. I hope the audiences like what we have to offer and appreciate our efforts.”
Vishal Vashishtha who plays Kabir said, “Ek Baar Phir…Ishq Mein Marjawan is a quintessential love story but with a solid twist. I play the role of a top cop who is on the lookout of Vansh and becomes the bane of Riddhima’s existence. Riddhima is blinded by Kabir’s love and she takes his every spoken word as a command.
The vulnerability of each character in the show makes it a lot more exciting.I’m looking forward to the action packed high octane drama this show will deliver.The overall plotline and the chemistry between the characters will definitely resonate strongly with the audience and I am looking forward to it.”
Rrahul Sudhir who plays Vansh Raisinghania said, “Vansh is unlike any character I have ever played before. He is a powerful and smart businessman who lives a life of secrecy and mystery. While playing the role I got to do some amazing stunts like ride a flyboard in Goa and be a part of a high-octane car chase sequence. While there is a lot of action involved, my character also has an emotional side to him. This is a fun role and I am happy to be a part of such an interesting project.”
The show also features Madhurima Tulli and Garima Rathore.