Final call on ‘Bell Bottom’ release to be taken in June?

Many rumours suggested that Akshay Kumar starrer ‘Bell Bottom’ would be released straight to digital on Hotstar. However, it seems the makers are yet to make the final decision on whether the film will be releasing digitally or in the cinema.

A report in Pinkvilla suggests that the producers have been talking to both Hotstar and Amazon Prime for a release. A an insider said, “These are uncertain times and hence, it’s ideal to keep all options of release open. In the month of May, Bell Bottom gang was speaking to both Amazon and Hotstar, to gauge the market value of their film. The film was screened for Hotstar officials too and got fantastic response from them. However, eventually, producers decided to stick to Amazon as their digital partner”.

The source further went on to say, “At this point of time, the producers have kept both the theatrical and digital option open for Bell Bottom. It’s by the end of June that they will take a final call on the release of this espionage. If the cinema halls don’t open up or there is no light at the end of tunnel with respect to reopening of theatres, it will take a digital route and premiere on Amazon on August 15”.

“They have two contracts, at two different prices – one for a post theatrical release on Prime and other for a direct to digital premiere on the same platform. It’s just a matter of sign and the medium will be locked. An announcement about the release plans can be expected around the month of July”, concluded the insider.

‘Bell Bottom’ also stars Huma Qureshi, Vaani Kapoor, Lara Dutta Bhupathi and Adil Hussain.