Filmfare Awards madness this week on Sony

Sony Entertainment Television Asia (SET Asia) are to screen the most awaited awards night in Bollywood, the 50th Annual Filmfare Awards 2004 this Saturday (26th February).

Neeraj Arora, Vice President, International Business, commented, ?The Filmfare Awards is the biggest and more prestigious award ceremony of the Indian film industry and recognises the very best that Bollywood has to offer. We have been successfully broadcasting the Filmfare Awards since the launch of Sony Entertainment Television Asia and are very pleased that once again we have secured exclusive rights to this glamorous event which will be of great interest to millions of Bollywood fans around the world.?

The Filmfare Awards are by far the most recognised film industry awards in India. The star filled night invites the entire film industry to celebrate the years successes by honouring the best actor / actress, best newcomers, best film, best song and best playback singers to name a few. Don?t miss Bollywood?s biggest awards night, only on Sony.

Prior to the event viewers can tune in for an exclusive curtain raiser on Saturday 26th February at 7.30pm, which will feature power packed performances by the biggest names in Bollywood.