Filmmaker Karan Johar recently marked his presence at renowned Indian School of Business Leadership Summit recently in Hyderabad. It was said that the 45-year-old producer/director was welcomed with much warmth and respect among the students speaks about his journey, nepotism and many more.
In the session which supposed to be a one-in-one interview session by Akshay Rathi, film exhibitor and distributor, asked Johar about his take on nepotism and film as a product of business. In reply Johar was cited in Asian Age saying, “I might be a product of nepotism but I used the opportunity to do my best rather than just milk it. I hope to start a film school that teaches grass-root film-making to students who do not have the opportunities.”
“There is conviction in South Indian films that is lacking in Bollywood. Cinema is not supposed to be reality but a dream world,” stated the producer of ‘Baahubali – The Conclusion’ (2017)
When asked about his take on nepotism the winner of Best Filmmaker 2017 by GQ Awards explained its nothing more than a tag unless you modified it in your own way by dedication and hard work.
In the interactive session with the students this talented man advised them not to use film a product and apply regular business tactics to it as it itself a brand which connects with emotion, passion and faith of audience.
By Deboleena Gupta