Exodus Media has confirmed it will be selling mainstream airtime for British Muslim TV, starting from April.
British Muslim TV has a focus on quality local production, and is showcasing all that is ��the best of British and the best of Muslim�۪. The channel aims to make British Muslims feel confidently Muslim and comfortably British.
Leading on from research which has shown that the majority of Muslims in Britain embrace their ��Britishness�۪ but find that broadcast media rarely caters effectively for their interests. British Muslim TV screens innovative and original productions, offering viewers a lively mix of live and recorded programmes. It is young and vibrant and delivers large numbers of elusive young modern Muslims who have the disposable income which advertisers seek to harness.
Exodus�۪ Managing Director, Bill Miller, said, ���We are delighted to be working with a channel which shows such forward thinking and that represents one of the fastest growing parts of British society.�