Exodus agency to represent non-Asian channel

Raj Baddhan

Senior Editor

New ethnic media agency Exodus
New ethnic media agency Exodus

Exodus Media Sales has confirmed it will be exclusively selling spot advertising in the UK for non-Asian channel, Bonanza Bonanza.

BARB measured Bonanza Bonanza continues to be a general entertainment channel aimed at lovers of classic American TV series and feature films. The channel is a nostalgic trip down memory lane for viewers that remember the classic shows from the first time round and a wonderful surprise for newcomers.

Exodus�۪ Managing Director, Bill Miller, said, ���We are delighted to be working with a channel which shows some of the best cult TV viewing�۝ and ���In addition to delivering cultural audiences which may have physically moved country, we are now delivering those who wish to fondly look back in time.�۝

The channel airs on Sky 266 and Freesat 157 and is Exodus�۪ first non-Asian channel win.