London’s all-Bollywood music station, ZEE Radio is set to go national by launching on Sky Digital in January, BizAsia.co.uk can exclusively confirm.
The station, which is a part of ZEE Network UK, currently broadcasts in Greater London on 558AM (between 7am and 1pm) and on DAB digital radio and also across UK online at www.zeeradio.com.
The launch on Sky Digital is part of ZEE Radio’s strategy to be available nationally to its growing listener base. As a result of this move, ZEE Radio will instantly be available nationally to more than 9 million Sky viewers.
ZEE Radio will join its TV family on the same platform that consists of ZEE TV, ZEE Muzic, ZEE Cinema, ZEE Gujarati and Alpha ETC Punjabi.
ZEE Radio will begin testing towards the end of this month before launching officially on Monday 12th January 2009.
Incidentally, ZEE Radio celebrates its first year on-air in February.
Sangraam Marathe, Content Head, ZEE Radio said: “We are continuously reviewing our strategies to make ZEE Radio available to as many listeners as possible. After a fantastic first year on air in London, we now are going national by launching on Sky Digital, the same home for our other ZEE TV channels.”
An EPG number for ZEE Radio on Sky Digital will be announced in January.