Exclusive: ZEE Network to launch &TV in April in UK

ZEE Network will be launching its new entertainment channel, &TV in the UK next month, BizAsia can exclusively confirm.

The channel, which stormed into Indian television ratings in its first week of launch, will replace nostalgic offering, Lamhe on Sky Digital and Virgin Media.

&TV programming consists of flagship show hosted by King Khan, ��India Poochega ��� Sabse Shaana Kaun?�۪, plus strong fiction shows like ��Razia Sultan�۪, ��Bhaghyalakshmi�۪, ��Gangaa�۪, ��Begusarai�۪, ��Bhabi Ji Ghar Par Hai!�۪, and weekend offerings like ��Killer Karaoke�۪ and ��Tujhse Naaraaz Nahi Zindagi’.

Plans are underway to introduce &TV the UK, with a surprise Bollywood superstar attending the media launch of the channel in London later this month.

ZEE Network UK has recently been working on innovative new concepts to lure viewers from rival channels. Recently, overhauling Zing UK, launching live show ‘ZEE Companion’, striking a deal with Sky for Sky Asia Pack and now &TV have been initiatives under the helm of ZEE UK/Europe territory head, Neeraj Dhingra and Deputy, Parul Goel.

&TV launches on Monday 6th April at 19:00.