EXCLUSIVE: ZEE & B4U go mad about Shah Rukh

While B4U Music has successfully scooped mega star Shah Rukh Khan for their October ‘Artist Of The Month’ for ‘Don’, it is now the turn of ZEE TV.

ZEE has scooped the rights to show the two-part making of ‘Don’ (1 hour) exclusively in the UK, which also makes for quality programming. We are informed that the making of ‘Don’ will feature on Saturday 14th October at 20:00 on ZEE TV UK with a repeat later on, on ZEE Cinema.

Incidentally, leading Indian news channel, NDTV [India] is likely to showcase the making of ‘Don’ as well on the 14th, but as the channel has a limited feed in the UK, customers with access to NDTV, may secure a chance to watch it there on the same weekend, though possibly after or around the ZEE telecast.

As if that isn’t enough, ZEE UK is also bringing its viewers a heart-to-heart with Shah Rukh Khan on Friday 13th October at 21:30. with a repeat on the day of the film release, Friday 20th October, at 17:30. Repeats on ZEE Cinema are on Sunday 15th October 12:30. and Saturday 21st October 12:00.

Hats off to strong marketing!