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Exclusive: Star TV UK confirms launch of Star Utsav

Star Utsav
Star Utsav

Following on from BizAsiaLive.com exclusive newsbreak yesterday, Star TV has confirmed that it will be launching its new channel Star Utsav in the UK in July.

Starting from Monday 4th July, Star Utsav will replace Star Jalsha on the Sky Digital platform channel 808 and TalkTalk channel 553.

An existing general entertainment channel brand in India, Star Utsav has become synonymous with airing the best of shows from Star�۪s award-winning content library, many of which have helped cement Star�۪s leadership position in both India and the UK. The channel will be bringing back such erstwhile classics as ‘SaraswatiChandra’ and ‘Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara’ alongside shows with a strong social message in ‘Sapna Babul Ka Bidaai’ and ‘Maan Kee Awaaz Pratigya’ and the light-hearted drama serial ‘Sasural Genda Phool’, which has become one of the most demanded shows by viewers over the last few years.

Gurjeev Singh Kapoor, President Star International said, ���We are excited about the launch of Star Utsav in the UK & Europe region. With this, we are now able to showcase some of our most popular shows such as Bidaai, Sasuraal Genda Phool, Mahadev, Saraswatichandra, Nach Baliye and Geet amongst others that our loyal UK audiences can enjoy once again.�۝

Star Utsav will join existing Star TV channels, Star Plus, Star Life Ok and Star Gold in the UK.

Keep it with BizAsiaLive.com for more exclusive news updates.