EXCLUSIVE: Sony TV & B4U join “MAX Mix”


Sony Entertainment Television Asia and B4U Movies will join the newly named MAX Mix package, View Asia from July.

The news, which BizAsia.co.uk exclusively broke last night, was confirmed at a press conference in London today.

Sony TV and B4U Movies, who have been available as a joint subscription package in the UK for the past ten years, will continue their strong partnership by joining the View Asia bundle.

View Asia will become the biggest Asian TV network in the UK, with seven channels part of the bundle – MAX, ARY Digital, Sahara One, Aaj Tak, SAB, B4U Movies and Sony TV.

Commenting on the launch of View Asia, Rajan Singh, Executive Vice-President for International Business, Sony Entertainment Network. said, “Given the current market scenario and economic uncertainty, it is highly imperative we understand our customers and respond to their needs. At the end of the day, they are looking at entertainment in more ways than one and at a price that suits their wallet. We are absolutely thrilled to be bringing 7 quality channels through the View Asia bouquet. We look forward to bringing our viewers even more quality channels in the near future.”

Sunil Rohra, CEO of B4U Network commented, “B4U MOovies are very pleased to join MAX Mix under the newly created View Asia bouquet and look forward to bringing our ten years of experience and loyal subscribers across the UK to View Asia. With our vast movie library of Bollywood blockbusters and classics, we are confident viewers across the UK will have an unrivalled combination of variety and value for money.”

Neeraj Arora, Senior Vice President, Sony Entertainment Network stated, “With the addition of SET Asia and B4U Movies to the MAX Mix existing roster of 5 channels ��� Aaj Tak, ARY Digital, MAX, SAB and Sahara One; we will further be able to enhance our position as UK�۪s leading provider of quality Asian entertainment across genres. We are committed to providing quality entertainment, choice and value.”

The new View Asia bundle will be available sometime between July and August costing �15.99 for existing Sony B4U and MAX Mix subscribers and �17.99 for new subscribers.

The package is only available on Sky Digital.

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