In yet another scoop for BizAsia.co.uk, STAR have exclusively told us that its two new channels are to launch in November.
STAR, which currently transmits two of its channels STAR Plus and STAR News in the UK, will be launching its third and fourth channels STAR One and STAR Gold.
Both channels are expected to launch on the Sky Digital platform week commencing Monday 20th November 2006, although deals with other digital TV providers are also possible.
STAR One launched in India in November 2004 providing entertainment for the younger viewers with shows like ‘Nach Baliye’ and ‘The Great Indian Laughter Challenge’.
STAR Gold is a Hindi movie channel showing a mix of contemporary as well as classic movies from the 1950s to the 1990s.
STAR officials are keeping tight-lipped about subscription details however they did confirm that a heavy marketing push for the new channels will be done around the launch date. Channel numbers are expected to be announced in the next couple of weeks.
We understand that marketing for existing UK channels STAR Plus and STAR News will be boosted to coincide with the new channels.
BizAsia.co.uk will bring you an exclusive interview with vice-president of STAR Europe, Nick Thind about the new channels in the next few days including carriage details on other digital platforms and distribution in other European countries.
Keep it with BizAsia.co.uk for the latest on both channels.