EXCLUSIVE: New Sony, MAX, SAB logos unveiled

Multi Screen Media, the parent company of Sony Entertainment Television Asia has exclusively revealed its new logos to BizAsia.co.uk.

From Thursday 1st September (tentative), the three Sony owned channels will be going under its biggest ever makeover since launching.

Whilst the logos have not been dramatically changed, they have been tweaked with each channel reinforcing the ‘Sony’ brand. The corporate ‘Sony’ font will now be placed above each logo, with the name of the channel beneath it.

As part of the overhaul, each channel will carry a similar corporate theme with new on-air promos, packaging and signature tunes.

The network is undergoing its biggest change after flagship channel, Sony TV surged ahead in the India ratings with launches like ‘Kaun Banega Crorepati’, ‘X Factor India’ and drama ‘Bade Ache Lagte Hain’.