Popular Pakistani TV broadcaster, Hum Network is set to launch its second channel, Hum Masala in the UK in the coming weeks.
BizAsia can exclusively confirm that Hum Masala will become the first full fledged Asian cookery channel in the UK market. It is hoping to receive its licence from Ofcom within the next week and expected to launch by Ramadan in June.
Hum Masala launched in Pakistan in 2006 and fast became a household name. Hum Masala will launch as a free-to-air channel when it launches in the UK.
Hum Masala will join sister channel, Hum TV, which has done tremendously well since its inception in the UK last year.
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