Ex-STAR Vice President Nick Thind has joined the up and coming Hindi entertainment channel 9X, BizAsia.co.uk can exclusively confirm.

He has been appointed as 9X UK’s sales representative. 9X launched on Sky Digital in April, with an official roll-out of programming expected in June.

Thind was a part of STAR UK for seven years until he left in September.

Whilst a source confirmed the new appointment, BizAsia.co.uk did not receive any further clarification.