Exclusive: Colors working on huge new format

Colors has exclusively confirmed that it is working on a huge new non-fiction format, which will hit the channel later this year.

Talking exclusively to BizAsiaLive.com, Raj Nayak, CEO of Colors said, “We have lots planned. Starting next month, we have at least three new fiction shows coming on air. We’ve got ‘Naagin’ coming back and ‘Bigg Boss’ launching. Hopefully by the end of the year, we’ll be launching a huge new format, which will be something new from Colors.”

Asked to elaborate on the kind of format it would be, Nayak said, “Some of the biggest formats be it ‘Jhalak Dikhhla Jaa’, ‘Khatron Ke Khiladi’, ‘Bigg Boss’, ‘India’s Got Talent’, we’ve had a routine of these non-fiction shows year-on-year, so whilst its easy to build on a franchise, there’s a certain feel of fatigue that also comes in. It’s not easy to reinvent and revamp shows. So we’ve done a little bit of juggling with our FPC, which will result in TWO new formats coming this year on Colors.

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