Colors inches away from top spot

BizAsia can exclusively confirm that Colors will be setting up a local Adsales and Distribution office in UK shortly. Sources in the market have told BizAsia that the broadcaster is parting ways with its advertising representative TMS in the UK market after two years of association.

According to exclusive information received by BizAsia, Colors has been reviewing its UK business for a several months now and has now decided to open up its own offices in London where Distribution, Sales and Marketing will be handled by the broadcaster directly.

BizAsia has also learnt that the channel plans to announce its UK team shortly with a Business Head specifically for this territory. Whilst no names have been given for the Business Head role, BizAsia is aware of the channel talking to candidates in other countries, as well as UK.

Sources also confirmed to BizAsia that whilst there are major changes planned for its distribution arm -VIEWASIA, Colors will remain a premium channel and a part of the VIEWASIA bundle for now.

TMS refused to comment on the story, however Colors reinforced its plans for the UK saying that it will be expanding the channel beyond the UK to other parts of Europe.

As per Gaurav Gandhi, Head Distribution & International Business Viacom 18 & COO Sun 18,”UK is a an extremely important for us and over the last 2 years COLORS has established itself as a front runner in the Hindi Entertainment Space here. We have big plans for the UK market & for rest of Europe and we will be announcing these shortly.”