EXCLUSIVE: Colors joins VIEWASIA package

India’s leading Hindi entertainment channel, Colors, will join VIEWASIA when it launches in the UK in the coming weeks, BizAsia.co.uk can exclusively confirm.

The much fought over channel by various parties will be distributed by Multi Screen Media UK (Sony Entertainment Television Asia) as a part of its VIEWASIA bundle.

Colors will become the eighth channel in the VIEWASIA pack, alongside flagship service, Sony Entertainment Television Asia, B4U Movies, Sahara One, Aaj Tak, ARY Digital, MAX and SAB TV. VIEWASIA remains Europe’s biggest bundle of premium Asian TV channels.

Today, VIEWASIA channels have begun airing teaser promos about Colors “coming soon” to the UK.

BizAsia.co.uk exclusively broke the news about VIEWASIA being favourite to bag the UK/Europe distribution contract back in July last year. However, in the past few weeks, ZEE Network’s name came in the race who for a short time looked favourites to add Colors to its four channels network.

It is not yet known whether VIEWASIA’s pricing will be hiked after Colors is added to the bundle. Pricing and launch information is being kept under wraps. BizAsia.co.uk attempted to contact VIEWASIA about today’s news but was still awaiting a response at the time of filing this article.

Earlier this week, BizAsia.co.uk exclusively reported that Colors had begun EPG data testing on 9XM’s old label, off the Sky Digital EPG. Audio and visual tests are likely to begin in the coming days.

For viewers who wish to view the EPG data tests of Colors, follow the steps below to tune into the old 9XM channel label:

-> Using your Sky Digi remote, go to Services Menu
-> System Setup (4)
-> Add Channels (4)
-> Enter frequency: 11.427 (V), FEC: 2/3, SR: 27500
-> Find Channels and Press SELECT
-> Highlight “9XM” service and press Yellow button.
-> Return to Services Menu
-> Other Channels (6) on STB / (8) on Sky+
-> “9XM” should be listed and available