BSkyB is launching its new Asian TV bundle on Tuesday 4th March, BizAsia can exclusively confirm.
While broadcasters are keeping hush on this historical move on digital satellite, BizAsia understands that ZEE TV, ZEE Cinema, ZEE Punjabi, Sony Entertainment Television Asia, Sony MAX, ARY Digital and B4U Movies will form the currently unnamed new package. This is the first time in BSkyB’s history, a whole package to third-party Asian TV channels is being formed.
With this launch, VIEWASIA, which is controlled by Sony Entertainment Television Asia will be axed. BizAsia understands that Pakistani channel, Geo UK will not be included in this package. Similarly, there had been talks of new channel, Hum TV joining the package but this will not be happening – maybe at a later date, the situation will change.
With the specified Asian TV channels moving to Sky’s subscription model, they are expected to go BARB rated for official viewing data within weeks to compete directly with the likes of Star TV, Colors and Rishtey.
The pricing of the new package is said to be around �15 per month. To add Star TV channels from the other Sky packages, Sky subscribers will have to pay a further �1.00 per month.
With a couple of weeks to go, broadcasters taking part in the new strategy are on their way to finalising marketing plans to promote the new subscription model. Subscribers of ZEE Network and VIEWASIA channels are expected to receive communication in the coming days to inform them of this change.
At the time of filing this article, BizAsia was awaiting an official statement from BSkyB.