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EXCLUSIVE: B4U launches iPhone application

B4U Network has launched a first for a Hindi entertainment TV channel – an iPhone application offering users the latest showbiz news, interviews and video content.

The app provides users with the ability to:
�ۢ Watch music videos
�ۢ Check out movie trailers
�ۢ Enjoy celebrity interviews
�ۢ Read music news
�ۢ Catch up on Bollywood and Hollywood gossip
�ۢ Take a peek at behind the scenes footage

The launch of the B4U iPhone app follows the release of Bollywood Glitz magazine. With a rise in the reach and popularity of Bollywood, the iPhone app presents a contemporary means for fans to stay in touch with the film and music industries.

B4U�۪s diversification from television to communicate with their viewers using other platforms, such as live events, B4U Pictures and The Bollywood Glitz magazine and now the application means that the network now offers a 360 degree view of Bollywood across the globe.

The application is available for 59p from the App Store.

Kevin Rego, head of sales and marketing (international), said, “B4U has proven to be the most popular source for Bollywood entertainment. In light of the ��App craze�۪ we identified the need to be represented in this popular market. The B4U iPhone App will bring our brand to the fingertips of our fans and Bollywood followers worldwide, bringing the content of our channel to evolving sectors of technology.”