As the UK/Europe launch date for Hum TV approaches, BizAsia has learnt more about the plans for its base here.
BizAsia can confirm that Hum Europe’s airtime sales and distribution will be handled by Evolution, a company, which is outsourced by Hum TV worldwide. Evolution itself is an advertising agency which started its operations in Pakistan and is now in USA and UAE too. Its one of the biggest advertising agencies in ethnic media
Evolution has now officially begun trading in the UK, which will be led by Sajeer Abbas, similar to USA operations. Abbas can be contacted on 07927 718 417 for Hum Europe marketing and sales queries.
Hum Europe is currently in talks with UK audience measuring body, BARB to get viewership officially measured. Previously shows from Hum TV like ‘Humsafar’, ‘Maat’, ‘Mera Naseeb’ and ‘Mere Qatil Mera Naseeb’ have brought in the biggest viewership during their telecasts on Rishtey UK.
Hum Europe launches free on Sky Digital on Monday 3rd March (EPG number to be confirmed).
The EPG tests currently show data of programmes that will broadcast on the channel. Full picture and audio tests are expected to begin later this week.
The tests can be viewed at the following parameters below:
-> Using your Sky Digi remote, go to Services Menu
-> Select System Setup
-> Select Add Channels
-> Enter frequency: 11.222 (H), FEC: 2/3, SR: 27500
-> Find Channels and Press SELECT
-> Highlight ���52050? service and press Yellow button
-> Return to Services Menu
-> Other Channels (6) on STB / (8) on Sky+
-> ���52050? should be listed and available