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Esha Gupta declines fairness brand endorsement

Esha Gupta

Esha Gupta is the latest in a line of celebrities who have refused to endorse a fairness cream, BizAsia has come to know.

Gupta said, according to Bollywood.com, “I won�۪t endorse a fairness product because of the bias it promotes. According to these brands, fairness is proportionately related to confidence, marriage proposals, beauty, etc. My complexion has nothing to do with who I am. Trying to hint that not being fair is making you unsuccessful is wrong. I am beautiful the way I am, and so is everyone else”.

It’s interesting that actresses can be frank about such topics which clearly still affect the people in the sub-continent.

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