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ErosNow to premiere films before TV

'Tanu Weds Manu Returns'
‘Tanu Weds Manu Returns’

Eros International has announced the official marketing launch of ErosNow; it�۪s online entertainment platform and showcased its upcoming content line-up.

India�۪s digital landscape is poised to undergo a renaissance and at the forefront of it is ErosNow. Foremost among a series of game-changing initiatives is the premiere of latest Bollywood blockbusters such as Tanu Weds Manu Returns, on the ErosNow platform straight from the cinemas and even prior to their television release.

ErosNow already hosts the largest library of films, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. The ���Bolo kya dekhoge?�۝ promise allows viewers to watch what they want, when they want it on any internet-connected device such as laptops, tablets or mobile Smartphone. Over 19 million registered users have already signed up to ErosNow during its pre-launch phase.

On July 19, this year�۪s biggest blockbuster, ‘Tanu Weds Manu Returns’, will premiere on ErosNow. This will be the first time a knockout hit, which is also 2015�۪s highest grossing film so far, is being aired on any platform, ���TV se pehle�۝. The other hits that will follow ‘Tanu Weds Manu Returns’ are this year�۪s notable successes from the Eros stable, which include ‘Badlapur’ and ‘NH10’, as well as ‘Shamitabh’ and ‘Happy Ending’.

Building on its strengths as a film studio in creating and producing film intellectual property and leveraging its relationship with talent within the film fraternity, ErosNow will be producing in-house flagship original programming. These are set to be high-quality, cutting-edge shows with film-like production values targeted at young Indians, the largest demographic of the Indian population. The online space is unfettered by the restrictions that constrain television programming and oblige them to maximize television rating points, so consumers can expect never-seen-before content across several genres that include reality shows, adaptations of hit international series, and original productions spanning drama, comedy and thrillers. Like in Hollywood, full seasons of these shows and series will be available for binge-watching at a consumer�۪s fingertips, exclusively on ErosNow.