Leading Indian film studio Eros International today revealed its new marketing weapon, created to promote its forthcoming December release of Sanjay Leela Bhansali�۪s historical epic ‘Bajirao Mastani’, in the form of an animated series, the first of its kind created for a Bollywood film – ‘Blazing Bajirao’.
Written and directed by the great Sanjay Leela Bhansali, whose reputation for creating visually stunning emotive epics is unrivalled, ‘Bajirao Mastani’ tells the story of one of the least known parts of Indian history ��� that of the Maratha and Peshwa princes and the battles between the Mughals to create the princely states, and the love story of Bajirao, The Warrior.
A first for Indian audiences and the Indian film industry, ‘Blazing Bajirao’ is an animated digital-series dedicated to the exploits of Bajirao Ballal Bhat, Prime Minister (Peshwa) to the fourth Maratha emperor, Chhatrapati Shahu Raje Bhonsle, created as a mini-precursor to Sanjay Leela Bhansali�۪s magnum opus, ‘Bajirao Mastani’.
To be launched in September on ErosNow, the company�۪s on-demand entertainment portal, ‘Blazing Bajirao’ is designed to help audiences familiarise themselves with the characters, their histories and histrionics. Conceptualised by the in-house creative team at ErosNow, the series encapsulates the lives of the three main protagonists ��� Bajirao, his first wife Kashibai and his second wife Mastani.
Vaibhav Vishal, Chief Creative Officer at ErosNow says of the inspiration behind Blazing Bajirao, ���The majority of our audiences know the more common heroes and love stories that have been the backdrop of India�۪s history, but there is a period in Mughal history that has never really been picked up on ��� that of the Peshwas and Marathas in the 16th Century. Bajirao was in fact an inspirational and uber-cool leader, remaining undefeated in all 41 battles that he led, and said to have fought for the establishment of the Hindu Empire.
Bhansali�۪s magnum opus ‘Bajirao Mastani’ starring Ranveer Singh, Priyanka Chopra and Deepika Padukone will be released globally on 18th December 2015.
‘Blazing Bajirao’ releases in September, see the teaser here.