Eros International announced today that its leading digital platform, Eros Now Select, is now available to customers in the US through Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, and Roku and Amazon Fire TV devices.
Eros Now Select offers an exceptional content catalogue consisting of Bollywood movies, originals, short-format content (Quickies), amongst others. Subscribers of Eros Now Select through Apple TV channels can access popular films such as ‘Omkara’, ‘Love Aaj Kal’, ‘Ram Leela’, ‘Bajirao Mastani’, ‘Vicky Donor’, ‘Shubh Mangal Saavdhan’, to name a few. Also, the service provides original series across varied genres such as ‘Smoke’, ‘Side Hero’, ‘Metro Park’, ‘Flip’, ‘Salute Siachen’ amongst others that will keep audiences captivated.
Audiences in the US share a special, deep bond with India, as local citizens as well as Indian diaspora residing in the country are drawn to Bollywood and Indian content. The US has featured as prominent locations in several Indian movies as well as various musical concerts and events, thus connecting with the local audiences and providing mass appeal.
Subscribers to Eros Now Select through Apple TV channels can watch online or enjoy offline downloads of their favorite shows on the Apple TV app. Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password.
Commenting on the announcement, Ali Hussein, CEO, Eros Now said, “The launch of Eros Now Select on Apple TV channels reaffirms our global presence and deepens our connection with audiences in the US by bringing them the best of Indian and international content.”