Eros International has announced today that Eros Now will premiere this year’s hit movies – ‘Manmarziyaan’ and ‘Happy Phirr Bhag Jayegi’ on 12th December before their television broadcast.
The critically acclaimed ‘Manmarziyaan’, a love triangle, directed by Anurag Kashyap featuring Abhishek Bachchan, Tapsee Pannu and Vicky Kaushal garnered appreciation on its theatrical release in September. The love triangle revolves between a spirited young woman, her delusional boyfriend and a restrained fiancé. The digital premiere will be the uncensored version of the movie, which will include the deleted scenes during its theatrical release. ‘Happy Phirr Bhag Jayegi’, is the sequel to hit romantic comedy ‘Happy Bhag Jayegi’ starring Sonakshi Sinha, Jimmy Sheirgill, Diana Penty, Aparshakti Khurana and Ali Fazal. Directed by Mudassar Aziz, Happy Phirr Bhag Jayegi is a comedy of errors set to tickle audiences’ funny bone.
Speaking about the digital premiere of both the films, Rishika Lulla Singh, CEO, Eros Digital said, “We continue to ramp up our service catering to the shifting content consumption patterns and this includes premiering movies on Eros Now before their television release. Riding on the larger digital viewship, we began this trend earlier on in 2015 with the digital-before-satellite premiere of Tanu Weds Manu Returns. Bringing two major releases like Manmarziyaan and Happy Phirr Bhag Jayegi on the digital platform first reiterates Eros Now’s position as the undisputed leader in the movie category”.