Eros Now is offering customers two months of free subscription amid the coronavirus crisis.
It was announced on Eros Now’ Twitter in a quirky way, which shared a clip of ‘Manmarziyaan’ featuring Vicky Kaushal and Taapsee Pannu. In it, the actress is heard scolding Kaushal for being irresponsible. The caption said, “When your family asks you to get masks but you get beauty masks instead.”
Ali Hussein, CEO, Eros Now confirmed that platform had seen an increase in Eros Now’s engagement during the current situation. He said, “In the era of social distancing and limiting exposure to the external world, consumers and viewers are turning to forms of digital entertainment and Eros Now is playing its part. We have seen an increase of 200% in paid subscribers on a daily basis and App Annie shows a 78% increase in daily traffic on the platform. We have also launched a global campaign Eros Now #Staysafe campaign wherein consumers can access 2 months of free Eros Now subscription if you subscribe prior to 31Mar 2020. We would like to wish the health and safety of all in these uncertain times.”