Eros Now launches new content strategy for short formats

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Eros International has today announced that Eros Now is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, offering enhanced viewer experience with quality short stories, Eros Now will launch over 50 Quickie series set to roll out by 2019, the first two of which premiere today.

Close on the heels of the successful launch of its long form Original Digital Series, a comedy Side ‘Hero’ and crime drama ‘Smoke’, the OTT platform will continue to invest in high quality, Originals that include shorter episodes with the launch of the new Quickie category.

Topical and culture driven fiction as well as non-fiction stories, ranging across genres including comedy, slice of life, docudramas, travel, food and more will cater to audiences with diverse interests and choices. With each Quickie episode ranging between 8-10 minutes and six to ten episodes per series, the snacky recreational content would be ideal for on the go ‘quick’ viewing. The wide spectrum of content offering is a first-of-its-kind initiative by an Indian Video on Demand that specifically caters to the handheld device consumption eco-system and a service that strives to revolutionise content consumption in the digital medium.

The first of the Quickie, ‘Date Gone Wrong’, an anthology of quirky stories of various people who had an experience of their first dates going wrong in the strangest and most unexpected manner will start streaming from today. Another of the Quickie, titled ‘Paisa Fek Tamasha Dekh’, a fun series celebrating the prankster in you will also stream from today.

Commenting on the launch, Ridhima Lulla, Chief Content Officer, Eros Group said, “Eros Now Quickie reiterates our commitment towards providing real value to our audiences by creating unique and original concepts that engage and stand out. We want to continue developing compelling content, expand audience engagement and add novelty to the platform by refreshing the service continually. Quickie is yet another initiative towards our promise of a one stop destination for all entertainment”.

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