Eros Now joins Voot on Virgin Media’s ‘Desi Pack’

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Just a day after Viacom18 announced the UK launch of its digital platform, Voot on Virgin Media, Eros International has confirmed it has done the same with its rival service, Eros Now.

The integration deal will provide Virgin TV customers in the UK direct access to Eros Now’s huge library of 12,000 films, original web-series, music, and short-format content through Eros Now Quickie. The premium Indian OTT app is available with immediate effect on Virgin TV connected boxes as part of its ‘Desi Pack’.

Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global connects 21 million customers through operations in 10 countries across Europe subscribing to 45 million TV, broadband internet and telephony services. It also serves 6 million mobile subscribers and offers WiFi service through 12 million access points across its footprint.

Commenting on the integration deal, Rishika Lulla Singh, CEO – Eros Digital said, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16M paid subscriber’s world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said, “We designed our V6 TV box to work seamlessly with on-demand apps such as Netflix and to maximize the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on-demand viewing experience.”

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