Eros Now added to Lyca TV platform

The popular OTT arm of Eros International, Eros Now has now been added to the Lyca TV platform.

The deal will result in Eros Now content being opened to Lyca TV customers. The service will be included in Tamil, Sinhala and African packages and will be available for a small additional fee in others.

Eros Digital CEO Rishika Lulla Singh said, “We are delighted to announce the expansion of Eros Now into additional media platforms through our association with a leading ethnic content provider like Lyca TV. With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”

Lyca Group deputy chairman Prem Sivasamy said, “We are delighted to be launching Eros Now across the Lyca TV platform, bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home.”

Lyca TV is accessible via television, desktop, mobile or tablet.