Eros International announced today the appointment of Manav Sethi as Group Chief Marketing Officer of Eros International. He will be spearheading brand marketing initiatives of the studio and digital business, including Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform in India and globally. He will work closely with Rishika Lulla Singh and Kishore Lulla in this role.
Sethi brings with him extensive experience through his impressive track record of over 18 years in managing and scaling up teams across marketing, technology, product in local search & classifieds, ecommerce & marketplaces, and in media & entertainment space. In his last role he was instrumental in launch and scaling up ALTBalaji and his experience spans across organizations such as Getit Infomedia, BigMaps, Reliance Big Entertainment and Webdunia.
Welcoming Sethi to Eros, Rishika Lulla Singh, CEO – Eros Digital said, “We are delighted to have Manav join the leadership team at Eros. The impact of digital technology on media consumption is growing at a rapid space, making this sector one of the most exciting in present times. With Manav’s exceptional experience in media & entertainment space as well as an extensive global network of relationships, we look forward to further capitalising our expansion strategy for digital and studio business. On behalf of team Eros, I wish him all the best and welcome him to the team.”
Speaking on his appointment, Sethi said, “This is an exciting time for the Media & Entertainment space along with changing digital landscape and OTT revolution. Eros International is an established global player and has been ahead of the curve in content innovation and technology, dominating the market share globally. I am thrilled to have the opportunity to join this amazing team to accelerate Eros’ growth as we continue to define the future of entertainment industry.”