India’s infotainment channel, Epic TV has announced a partnership with digital service, SonyLIV.
This collaboration lets SonyLIV users’ access round the clock, the live-stream of Epic TV’s feed anytime, anywhere. Epic is home to a premium library of high-quality, India-centric content in high-definition (HD) format, including new shows like ‘Regiment Diaries’, ‘Tyohaar Ki Thaali’, ‘Raja Rasoi Aur Andaaz Anokha’, ‘Umeed India’ and the upcoming ‘Lost Recipes Season 2’.
Adita Jain, Head – Content Syndication & Acquisition, at Epic TV said, “EPIC TV and SonyLIV aim at providing an entertaining and user-friendly experience to consumers. Keeping in mind the convenience and accessibility of our viewers, the collaboration is well-suited for consumers looking for a comprehensive entertainment offering. The association represents a vital step forward for us as we continue to explore opportunities to expand our content offering globally”.
Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said, “Our partnership with EPIC Channel is a step ahead in fortifying our content catalogue and offer an all-inclusive viewing experience. EPIC Channel is one of the most innovative content creators in the industry and live streaming their content will naturally on-board a new set of loyalists on our platform and thereby heighten engagement.”