The English and Wales Cricket Board (ECB) is hoping to secure a multi-million pound deal with a TV channel in the Asian sub-continent.
Chairman of the ECB, Giles Clarke said he is hoping to secure a lucrative deal and further strengthen the ECB’s already “very strong” financial position. A TV rights deal with Sky runs until 2017 – with an option to extend beyond that – and Clarke is hopeful a “nine figure” deal of similar length can be struck in India.
Talking toThe Daily Telegraph, he said, “They [broadcast rights] are a critical part of the very strong financial position that English cricket finds itself in. We have a really good domestic deal with Sky, that takes us to 2019 in my view, and I am looking for an Asian deal that will take us to that time.”
The current rights deal with ESPN Star Sports ends later this year.