End of an era: Amanat to end this Wednesday

It has just been announced that ZEE TV’s longest and once loved dramas Amanat will be making a dramatic end on Wednesday coming at 20:30. Directed by Sanjiv Bhattacharya and later by his wife, Sapna, Amanat that began in 1997, was able to hook viewers with its sentimental storyline of a close knit family that faces a stream of trials and tribulations. It was Amanat which, rival Star admitted much later, that had a relatable backdrop and an identifiable narrative, was socially correct and portrayed some cherished emotions – elements that that were later incorporated into the making of many other rival dramas. In May 2002, the channel again asked Bhattacharya to fast forward the storyline 20 years, in a bid to woo back a declining viewership. Finally, a decision was taken to end the serial gracefully in the first week of September. The medium budget serial was able to establish a rapport with viewers, says Bhattacharya, as it portrayed every day Indian life and Indian culture in a way other serials did not.