Eros International music unit has entered into a publishing deal with EMI Group’s subsidiary to use each others’ distribution networks for growth in new markets.
In the strategic deal, EMI Music Publishing will market the Bollywood songs of Eros Music outside India, while Eros will represent EMI in India.
The Financial Times has also reported that the two groups will collaborate on the production of new music by encouraging co-operation between their Indian and international songwriters.
Announcing the deal, Andrew Heffernan, executive director of Eros Music Publishing, said, “We will be bringing together their roster of composers and our roster of composers and seeing if they can work together and produce tracks for India or for the west, that is where we want to go.”
EMI Music Publishing Chief Operating Officer Leo Corbett, commented, “EMI Music Publishing is honoured to be representing the Eros catalogue, which features some of the best Bollywood music around. This is an exciting time in the development and growth of South Asian music, and we are thrilled to be part of it through a global player in the Indian entertainment and media sector like Eros. As an integrated Indian film and media company the ongoing film release schedule ensures a strong flow of new songs, and we�۪re looking forward to introducing their catalogue to a much wider audience.”